Outbound Outreach for Early Stage Startups: Tips to Skyrocket Your Sales
Outbound outreach is hard to perfect but easy to set up.
This is typically a method used only by B2B companies. But I believe there is potential in B2C as well.
For example, a lot of the voices we feature on Cicero have LinkedIn. I’d find the people commenting and liking their LinkedIn posts and put them into an outbound sequence.
The key to successful outbound outreach lies in prospecting. Focus on identifying the ideal persona that is most likely to trust you and become a customer.
If you’re unfamiliar with prospecting, I suggest starting with this Sales Prospecting Guide.
Lemlist also has a B2B sales prospecting: strategies, techniques & tools.
Ready to start with outbound outreach?
Here are the Steps:
#1: Basic Email Domain Setup
The best practice is to set multiple domains and email addresses to send from. This is to prevent one domain from being marked as spam and ruining your sending capabilities.
Check with mail-tester.com to make sure it’s working correctly.
#2: Email Warmup:
Otherwise, your emails will go to spam.
#3: Get a lead-generation tool
Signup for Apollo.io. It can fulfill your Prospecting and Outreach needs for free. You can find people, names, and numbers using it. You can filter your heart’s desire to find the right people for you.
#4: Clean your Email list:
#5: Build your Outreach Sequence:
Be sure to use Email and LinkedIn, and consider cold calling. Your emails and LinkedIn messages should follow the framework in the screenshot below.
#6: Ensure deliverability is good
#7: Follow the best practices below:
- Sequence strategy: Ideally your sequences are 30-60 days long, include more than 10 steps (multiple email, call, and Linkedin outreach steps)
- Consider other platforms you can cold outreach from. Is your audience on Instagram or Twitter? You can use tools like Phantombuster to do cold outreach to them
- Email best practices:
- Linkedin best practices:
- Check out this Twitter Thread for advice on some best practices.
- A Guide to Generating Leads on LinkedIn: Dracula Strategy
- Cold Calling
The KEY is to keep the message short, and not push too much for the sale. Be consultative and focused on solving their pain. Not selling your product or legitimizing your company.
Outreach can be a great way to acquire users if you don’t have thousands to spend on ad campaigns
Try out different strategies, and channels, and figure out what works best for you. Double down on it.
Hope it helps 🤙
P.S. I also launched my “No BS Startup Ignition toolkit” on Product Hunt, the biggest FREE launch that I’ve done so far.
Get your toolkit at → https://nobsstartupguide.com/toolkit/
If you find the toolkit helpful or inspiring, please consider giving it an upvote on Product Hunt.
Whenever you’re ready here are 3 ways I can help:
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