Content Marketing Strategy that helps me

SELL my Products and Services

Running paid ads never worked for me.


But I’ve been selling my guide! 🎉


How? All through Social Media.


All these People saw my content somewhere, started following me, opted for my lead magnets, and eventually some of them ended up buying the guide (a good choice by the way)


So I thought it would be great to chat about how I manage to get consistent traffic to my website using a strong content marketing strategy.


In fact, I’d argue that content marketing is one of the most effective methods for most companies.


Just look at case studies of how various founders got their first 1000 users at or StarterStory.



For me, LinkedIn performed way better than anything else (Twitter, Instagram, etc). It’s where my ideal clients hang out. But also the algorithm favors my type of content.


To get content marketing right you need to know what your ideal persona looks like, where they hang out, what their pains are, and what platforms will favor the content you’re producing. 

Building your Content Pillars:

The first step when starting content marketing is to figure out your content pillars: topics that your audience cares about.


I mostly talk about startup growth (Main Topic)

My content pillars are: Customer Acquisition, Startup Marketing, Fundraising, Ideation, Building MVPs, Validating your Product.


Having a consistent, valuable presence on your preferred channels (Linkedin, Instagram, etc.) will build trust and keep you in people’s minds.


Figure out your Offer:

You need an offer you’ll promote on your social channels. This’ll give people a reason to give you their email or follow you.


Some may even be ready to buy from you. Make it easy for them by putting your offer in your profile or at the end of your posting content.


Build a Lead Magnets and Newsletter:

Newsletters are great for keeping your audience engaged and informed about your latest developments.


But it can also be a source of funneling users to your product.


By providing valuable insights and updates in a regular and consistent manner, you can build a loyal following and establish yourself as a thought leader in your industry. So you generate more leads and drive more traffic to their website.


You can grow your email pipeline with lead magnets, which are valuable gated content that requires sharing an email to get.


To make sure you get this right, create high-quality free content that’s relevant to your product and target audience. Then, embed a lead magnet, such as a free e-book or exclusive discount, in exchange for signing up for your mailing list.


Finally, create a landing page that highlights the benefits of joining your mailing list and share it on social media and other marketing channels.


Additional considerations:

  • Make sure to monitor your progress. Use tools like Google Analytics, Google Search Console, or SEMrush/Moz to track your website’s traffic, rankings, and performance. Use this data to make data-driven decisions and adjust your strategy as needed.
  • Used tools like Buffer and Planable to plan and schedule all your social media content in advance.
  • Check out content marketing guide that gives a more in-depth breakdown of how to do everything to do with content marketing such as:
    • The fundamentals of content marketing
    • Content production, blogging, and writing content
    • Distribution, promotion, and tools.

Hope you found this email Helpful .. Share your review by replying to this email.


See you next week.


Looking for other ideas for acquiring users? check out this Zero to Users guide, which tells you what Acquisition Channels worked best for founders.


P.S. I also share actionable content around startup growth on LinkedIn. You can connect with me on LinkedIn here


Whenever you’re ready here are the 3 ways I can help:

  1. Join me on a free 30 mins 1:1 consultation call focused on your business growth Book Here

  2. Grab your copy to my No BS Startup Guide here

  3. Follow my new startup and start learning from the world’s biggest thinkers sign up here

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